Book Yourself Solid Illustrated:
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Acknowledgments vi Michael’s Story: Free At Last ix Preface xiv How to Use This Book xvi MODULE 1: YOUR FOUNDATION 5 Chapter 1 The Red Velvet Rope Policy 7 Chapter 2 Why People Buy What You’re Selling 33 Chapter 3 Develop a Personal Brand 65 Chapter 4 How to Talk About What You Do 93 MODULE 2: BUILDING TRUST & CREDIBILITY 113 Chapter 5 Credibility & Likability 115 Chapter 6 The Sales Cycle Process 135 Chapter 7 The Keep in Touch Strategy 171 Chapter 8 The Information Products Strategy 197 MODULE 3: PERFECT PRICING & SIMPLE SELLING 233 Chapter 9 Perfect Pricing 235 Chapter 10 Super Simple Selling 259 MODULE 4: THE 6 CORE SELF-PROMOTION STRATEGIES 279 Chapter 11 The Networking Strategy 281 Chapter 12 The Direct Outreach Strategy 317 Chapter 13 The Referral Strategy 347 Chapter 14 The Speaking Strategy 369 Chapter 15 The Writing Strategy 401 Chapter 16 The Web Strategy 433 Final Thoughts 450 About the Authors and How to Reach Them 452 References 454