Product Description
The First Guidebook for Managers on Delivering Internet Projects

“Written by a proven entrepreneur with significant experience deploying multiple complex Web businesses, 90 Days acts as a blueprint for defining, branding, architecting, scheduling, budgeting, and launching successful digital strategies.” –Scott Cohen, President and Founder, Newmediary.com

“90 Days to Launch is the best compilation of checklists and blueprints that I’ve seen to keep a Web development process on time and on strategy.” –James Chung, CEO, Beansprout Networks

“Internet projects are inherently difficult to manage–technology and requirements change constantly and delivery schedules are always being pressed to the limit. Shayne’s primer is a great jump-start for Internet managers forced to perform in these market conditions.” –Jonathan Guerster, General Partner, Charles River Ventures

“90 Days to Launch will do for the Internet what Joy of Sex did for the boudoir.”–Scott Kirsner, The Boston Globe

“Written in a straightforward, no-nonsense style, Shayne Gilbert’s 90 Days to Launch debunks the myth that successful Web projects demand fortuitous planetary alignment or supernatural acts by the project lead. This book should be read by everyone engaged in or responsible for Internet projects.” –Bruce Johnston, President, idealab! Boston