For generations, marketing has been hypocritical. We’ve been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we’re all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard — especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you’re the logical choice). This revised edition has the following updates:

 

• Addition of two new chapters: “Awesomeness of Being an Author 2.0” and “UnBook Tour”
• New information on targeted Google and Facebook ads and how, even with these targeted ads, relationships are still important
• Updates to the chapter on Twitter versus Facebook versus Linked In
• Updates to/additions of any new terms (i.e. Twitter lists, Facebook chat, Google+)
• Updates to the chapter on Tweetathon, as more has been done on this project
• Updates to Chapter 28, “Stirring Coffee”