Six Sigma is an incredibly powerful tool for trimming the fat from business processes and increasing operating efficiency to a point of near-perfection. But the days of cutting costs to create shareholder value are quickly coming to an end. In order to compete in today’s super-hot global economy, companies like yours need radically new tools for connecting more closely with customers, identifying emerging market trends, and seizing opportunities for growth. Enter Customer Value Creation (CVC).

In this breakthrough guide to driving profitable growth, authors Gary Plaster and Jerry Alderman introduce CVC, a revolutionary customer-centered business paradigm that marries Six Sigma tools to the sciences of marketing and strategy.